| Link Exchange - Pros and Cons
I'll be talking about some ways link exchange can help a company and some ways it can hinder a company. *Positive Impacts If you don't have a lot of external and internal links as of yet, and you're just starting out, link exchange may be right for you. With a good page rank and some really good links, you could be at the top of search engines fairly quickly. External links could also increase traffic significantly which would help with page rank and possible conversions|Links can also help in driving traffic to your web site and traffic can substantially help page rank and maybe even conversions|If you want more conversions, give link exchanges a shot; you never know what may benefit you enough to give you that little extra spice and get you more conversions}. The more traffic you can get to your site, the more revenue your site will bring in. Along with all this could come an increase in popularity of your business and product. Consumers may also find a link on your site for a complimentary product, which could help increase their resolve to purchase your product. In a reciprocal link exchange, everyone gets the same thing, a link on a web site. It's nice, because companies don't have to argue over a price; they each get a link and that's the end of it. This is probably one of the most compelling reasons to buy links. Seriously, how cool is it to not have to purchase links; you simply trade straight across. Both sites get a fair exchange - they both get a link *Disadvantages Here are some of the downfalls of link exchanging links. The links you add to your page could be actually taking customers attention off of your product. Think about it, if you were to go on a site which featured several links, wouldn't you want to try clicking on one of them? In other words, you may be driving away your potential customers. You see, link exchanges are considered off-white SEO. Google pretty much doesn't like link exchanges that simply result in a straight swap. Really, in the eyes of Google, your reciprocal links are pretty much trash. Some people have told me that a triangle type of link system works better. Do this by using a different URL for your link on their page than the URL that you are placing the other companies link on. Trading links straight across is a big problem; search engines like Google really don't look highly upon it. Simply make certain that the links you are building are actually going to have a positive impact on your company and not a negative one. I think you're probably using your links wisely to simply write good content and put a link in it. I wish you the best of luck and hope that this information will help your company decide what's in your best interest. As with all online marketing strategies, please make sure you do your research so you can make an educated decision|Research is imperative, make sure you do your research so you can make the best decision for your company|Please do more research on this. This article should help you, but it's not all inclusive}. |
